When it comes to its “Winnie the Pooh” franchise, Disney isn’t the only one that protects the brand. Jim Cummings, who has been the voice of Pooh since 1988, admitted at Thursday’s “Winnie” press junket at the Burbank studio that he has to stand guard sometimes. “Disney has a division called Disney Character Voices, and I think it was the ‘Just Say No’ (campaign) in the early 1990s. They got all the cartoon characters that were on Saturday morning at the time, just advocating that kids don’t ever start the first drugs or cigarettes,” Cummings recalled. “It wasn’t Disney, Disney wasn’t writing it, they were loaning us out, so to speak, and the line for Winnie the Pooh was, ‘If anybody asks you to smoke a joint, just say no.’ I said, ‘Guys, I’m so not going to say that. No, no. Can’t do it.’ Pooh won’t be doing that.”
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